#010 Abdel-Azim Osman - The Science of Marketing

In this episode, we speak to Abdel-Azim Osman, one of the leading marketing experts in the MENA region. He is the Co-Founder & CMO of Nawy and the Co-Founder of Lynkrs. Under his leadership, Nawy became Meta's most sophisticated real-estate client in the world! This led him to hold roles on Meta's EMEA Advisory Board Panel and Meta's MENA Advisory Board. Additionally, he has been selected as an Endeavour Entrepreneur.

After graduating from MIT, he started his career as a Consultant at Booz Allen Hamilton, and he later joined the family business, Osman Group. There, he served on the Board of Directors and managed two building materials companies: Insumat, producing waterproofing membranes, and Technocrete, specializing in concrete interlocking paving stones and hard landscaping.

With experience overseeing a team of over 800 employees, he ventured into entrepreneurship for a new professional challenge